dateFebruary 26, 2007
categoryOpera Carolina News
Welcomemat Services and Arts & Science Council Give Warm Welcome to Newcomers
Welcomemat Services, Inc., in partnership with the Arts & Science Council (ASC), is pleased to announce a new initiative designed to encourage cultural visitation by new residents in Mecklenburg County. The rapidly growing NEW Charlotte population is one of the most powerful and receptive groups of people – people seeking out activities in their new community.
The cultural Welcomemat program is a greeting package delivered to new residents in the Charlotte area shortly after a move. The package contains a collection of gift certificates from participating cultural venues inviting each new resident to visit and experience each respective venue. The technological sophistication of the Welcomemat program is providing Charlotte's premiere cultural venues with access to sophisticated marketing analytics designed to provide in-depth information about the new population moving into Charlotte.
"We are thrilled about our partnership with the Arts & Science Council. The Charlotte cultural Welcomemat program emphasizes Welcomemat's commitment to helping new residents get acclimated to their new surroundings. The program provides a wonderful opportunity for new Charlotte residents to quickly learn about the amazing cultural organizations in our city," said Brian Mattingly, president of Welcomemat Services, Inc.
The Welcomemat program has been utilized successfully for three consecutive years in the Atlanta area and has been recognized as one of the most successful and technologically powerful marketing tools used by the following cultural organizations who participate in the program: Zoo Atlanta, High Museum of Art, Atlanta Botanical Garden, and Fernbank Natural History Museum.
"ASC is extremely excited about Charlotte's Welcomemat program," said Bob Halbruner, vice president of marketing and communications at the Arts & Science Council. "We want to capture everyone's enthusiasm for arts and culture as soon as they enter our marketplace. The benefits of the program are an obvious fit for ASC's goal of increased awareness and participation across the cultural sector."
The ASC project will entail six new resident mailings in 2007 to promote cultural organizations and venues including: Levine Museum of the New South, Carolina Voices, Theatre Charlotte, Wing Haven Gardens & Bird Sanctuary, The Light Factory, McColl Center for Visual Art, The Mint Museums, Opera Carolina, Community School of the Arts, North Carolina Dance Theatre, Children's Theatre of Charlotte, Charlotte Museum of History, Charlotte Philharmonic Orchestra, Charlotte Children's Choir, Actor's Theatre of Charlotte, Discovery Place, Inc., Charlotte Symphony, North Carolina Blumenthal Performing Arts Center, Afro-American Cultural Center, and Carolina Raptor Center.
ASC is a non-profit organization that serves and supports Charlotte-Mecklenburg's cultural community through grant-making, planning, programs and services to ensure a vibrant community enriched with arts, science and history. For more information, call 704-333-2ASC (2272) or visit www.artsandscience.org.
Welcomemat Services, Inc. distributes The Welcomemat, a welcoming program designed to target new residents when they move into an area by presenting them with invitations to try various businesses and organizations to help them get acclimated to their new surroundings. Headquartered in Charlotte, Welcomemat Services also has offices in Atlanta and Charleston. For more information, call 704-759-0987 or visit www.welcomematservices.com
dBusinessNews Charlotte (press release) - Charlotte,NC,USA